There are three cardinal principles that have been followed to design the organization culture system.

　　Firstly, the establishment of an organization cannot be realized without the participation of everyone.

　　Secondly, the method for the culture development must be concrete and practical.

　　Thirdly, the effect must be measurable.

　　Since launching, Zoomlion's organization culture core concept and the embranchment concept have been acknowledged and have been uphold by the expert and the Zoomlion staffs that is extremely valuable for both the organization's long-term growth and its culture development. Our strong wish is to build a culture system that is mostly acceptable and acknowledgeable to our employees.

　　We sincerely hope that the company is able to keep the continuous growth by its excellent internal culture.

　　•  The Culture Concept: The internal quality and the external presentation of the products must be excellent.

　　•  The production Concept: Humanization, Standardization and modernization of Science & technology.

　　•  Marketing Concept: Market has its own price but services have no price.

　　•  Competition concept: The thing that makes you a loser is not your rival but yourself.

　　•  Interpersonal Concept: One must treat others kindly but one must treat him or herself strictly.

　　•  The Team Concept: If the members of a team are more cohesive, the team will be more powerful.

　　•  The Creation Concept: Do regular exercise to fresh your body and to fresh your mind.

　　•  Value Concept: Spirit is the spring of personal value but yet; the spring is far away from the society.