The logo of Zoomlion is originated from the English letter “z” that is combined with Chinese traditional pattern. The letter “z” is artistically designed in the middle in order to show the sense of industrialization. The Dynamic lines are orderly ranged that represent the rapid and steady operating image of the organization. It also expresses the hope of employing hi-tech to realize the company’s directions and objectives.
　　 The most important thing for an enterprise where every thing is operated collectively is to get harmony and synergy with the business related firms. The logo looks like a tightly twisted rope that represents the harmonious and concentric image of the company.